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The Power Of Branded Packaging

By Bill Carlin

Bill Carlin is a graduate of the Wharton School at the University of Pennsylvania. He has experience selling on every major eCommerce platform including Amazon, Ebay, Walmart.com, and more. Contact Bill today to learn more about Shipmate Fulfillment.

One the most important and often overlooked aspects of bringing a new product to market is packaging design. The design of your packaging can make a huge difference in both the purchase rate as well as the satisfaction level of your potential customers. Packaging is part of the purchase experience and is integral in the success of any product based business.

apple packaging (1)

 

First Impressions Are Important:

When a potential customer first encounters your product their first impression comes directly from your packaging design. Whether selling in store or online, your packaging is visible to your potential customers. This impression has a huge impact on your customer's purchase decision as your packaging often is preceded as a proxy for the quality or effectiveness of your product. It is important to make the best first impression with your product as possible to give you the best possible chance of making the sale.

Here are some tips and tricks to help you design your product packaging to be as effective as possible.

1. Brand Consistency:

Make sure that any packaging you design is consistent with your brand. Make sure that your branded assets especially any logos or trademarks are clearly visible. If possible, incorporate branded colors into your packaging design. Associate your product with your brand values and quality standards through great design.

2. High Quality Images:

Make sure that any images or your product, feature close ups, or lifestyle images are clear and high quality. The quality of photography used in your packaging is critical in helping to make the best first impression.  We recommend to use professional photography.  Invest in your product. It'll make a big difference in higher sales.

3. Highlight Key Features And Details:

On your packaging, draw attention to any features or details that can help set your product apart from the competition. Be sure educate your customers about your product to ensure that they feel they are getting good value.

4. Make Sure Your Packaging Protects Your Product:

It is extremely important to make sure (when applicable) any product packaging protects the product and reduces the chance of breakage. Try drop testing and crush testing to insure that your product will arrive to the end customer in great condition. You can work with your factory, packaging designer, or box manufacturer to help with this process.  

5. Make Any Warranty Or Guarantees Known:

If your product has a warranty or guarantee, make it known. Customers are much more likely to have confidence in a product that a company is willing to stand behind. This peace-of-mind can be very valuable to a customer and could be that final step for them to make a purchase.

6. Consider User Experience:

Packaging is part of the user experience. You want to be sure that any packaging used adds to the experience rather than subtracts from it. Make sure that any packaging is not annoying. You want to make sure that it can be opened without strain or risk of damage. Make this experience not just painless, but also an enhancement that helps to convey the quality and care that went into your product.

7. Think About Shipping:

When designing products that will be sold via eCommerce channels, consider that the dimensions and weight of the packaging will effect the shipping cost of your items. Work with your manufacturer to make sure your items are packed in a way that will minimize shipping costs without sacrificing protection.

8. Be Creative:

Don't be afraid to think outside of the box and do something creative with your packaging. There are endless possibilities and you are only limited by your own imagination. Think of some of the things your favorite brands do that make them special and stand out. Remember to have fun and don't be afraid to be unique!

 

 

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