Business Skills

The Product Life Cycle: What to Expect from Your Product

Find out what happens to your product as it grows older and ultimately begins to die. Learn about the different stages of a product's life cycle and how a product behaves in each stage!


When you launch a new product, you are probably excited and optimistic about its future. You imagine all of the sales it will generate and the money it will make for your business. However, as time goes on, you may start to see a decline in sales and wonder what went wrong. The truth is, most products go through a life cycle, and it is important to understand what to expect from your product during each stage. In this blog post, we will discuss the different stages of the product life cycle and how a product behaves in each one!

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Product Introduction:

Introduction is the first stage of the product life cycle. In this stage, the product is new to the market and has not yet been released to the public. During this stage, a company will typically spend a lot of money on research and development in order to create a product that meets customer needs. Additionally, companies will often invest in marketing and advertising to generate buzz around their products before they are released. At this point, the product is not yet profitable because there has been so much investment into its creation and promotion and usually only a few initial sales to early adopters.

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Product Growth:

In the product growth stage of life cycle, a company’s focus shifts from development to marketing. This means that instead of spending money on research and development as well as advertising campaigns for the new product, they can now focus on growing sales by increasing awareness through different channels such as pay per click advertising, television commercials, or billboards. At this point in time, a company will typically see profits start coming in at higher levels than when they were first starting out because their products have become more popular amongst consumers and therefore people are willing to pay more money for them! We begin to see more consumers adopt the product and use it regularly.

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Product Maturity:

Once a product reaches the maturity stage, it is no longer growing in terms of sales and profits. This does not mean that the product is no longer profitable – in fact, many products can remain profitable for years after reaching this stage. Maturity is often the most profitable stage for a company as it means that all of the investment made into research, development and marketing has resulted in sustainable sales volume. The maturity stage of the product life cycle can last anywhere from a few months to many years depending on market conditions. Here many consumers are purchasing and using the product regularly this phase is marked by sustainable and predictable sales volume month over month.

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Product Decline:

Decline is the last stage of the product life cycle and it occurs when there are no longer many sales or profits being generated from a particular product line. At this point in time, companies will typically stop spending money on marketing efforts for their dying products as well as research & development because they know that it is no longer worth it. In some cases, a company may choose to keep a product in the market even after it has begun to decline because they hope that they will be able to generate at least some sales from it. However, this is not typically the case and products usually end up being discontinued once they reach this stage. Often new products or greatly improved versions of the declining product are introduced and these products begin a cycle of their own. At this point either the market is saturated with the product and most consumers already own it or the product has become obsolete or lost its competitive edge and sales are declining.

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In conclusion, it is important to be aware of the different stages a product goes through during its life cycle. This information can help you better manage your expectations and understand when certain changes should be made to your marketing or development strategies. Knowing where you are in your product’s lifecycle can be key when making long-term business decisions and allocating resources.

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