With the New Year comes resolution season. And if you’re anything like me, you might be feeling a little bit overwhelmed with all of the resolutions that people are making this year. So to make things easier for you, I’ve created a list of 7 resolutions that can help your online business in 2022!
Update Your Online Listings
Throughout the year many things can change with products or product lines. The new year is a great time to review your existing online listings to make sure that they are as detailed and up to date as possible. It is important to make sure all information is correct and you are free of typos. It is also important to make sure you have up to date and high quality photography. If you description, attributes, images need updating 2022 is the time to do it! Having a robust and accurate online listing is key to success in eCommerce.
Experiment With Custom Packaging
When purchasing a product online a customer often misses out on the in-store experience and because of this does not experience purchasing from a brand the same way we traditionally view the customer experience. One of the best ways to bring a branded elevated customer experience into the home is through custom packaging. Custom packaging can communicate the brand story, be creative and fun, and show off your product in the best light. It can also be a great way to surprise and delight customers with something unique that they won’t find elsewhere.
Attend a Trade Show Or Conference
Yes! Trade shows and conferences are back! Trade shows and conferences are a great place to meet like minded entrepreneurs, explore service providers, and most of all learn from the best! A trade show is a great opportunity to immerse yourself in the seller community and to even pick up a few tips, tricks, and tools along the way. These conferences happen all throughout the year and often include some great networking opportunities.
Examine Your Logistics
Logistics is a key part of every online business and the holiday season can really test a business’s capacity. January is great time to look inward at your logistics and see if any changes or adaptations need to be made. Whether you are self-fulfilled, an FBA seller, or using a 3PL partner there are always opportunities to improve your distribution and to make sure your customers have a positive purchasing experience.
Become a Multi-Channel Seller
If you are not already selling on multiple marketplaces you are missing out on your biggest opportunity as an eCommerce seller. In the United States alone there are hundreds of retailers and marketplaces. Every one of these retailers or marketplaces is an opportunity for a new sale and to possibly reach new customers who may or may not use the current platform you are selling on. Adding an addition sales channel is a cheap and efficient way to increase sales and revenue without have to make dramatic changes to your business or product catalogue.
Another huge opportunity for eCommerce seller that often gets overlooked is selling internationally. There are tons of countries that also have thriving eCommerce marketplaces. Just like with multi-channel selling you can boost sales by being increasing your online footprint and reaching customers you may not have reached otherwise. Selling internationally is easier than many sellers think and could be a huge growth opportunity for your business in 2022.
Give Great Customer Support
Often times as online sellers and business owners we are focused on growth, but what about the customers we already have? Giving great customer experience and support is one of the most cost effective and rewarding things you can do for your online business. When we offer great service it not only makes our customers happy but often times brings them back to us time and time again! Great customer support also builds trust in your business and can help to build your reputation. Many times customer support is referenced within online reviews and comments so this often overlooked aspect of your business can have a big impact on your overall success.
Sometimes, making a list of resolutions for the New Year is easier than trying to come up with one big resolution. That’s why I’ve created this list of 7 resolutions that will help your online business in 2022! Which items on my list are you most excited about accomplishing? What is your New Year’s resolution for 2022? Let me know by leaving a comment below!