Business Skills

Barcode Labeling Your Products For eCommerce Marketplaces

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Barcode labeling your products is key to keeping control of your inventory. It makes it easier to keep track of stock quantity as well as identifying products. Labeling appears to be a simple task, but there are a few things to keep in mind to ensure success.

What Kind Of Printer Should I Use?

  • Recommended: A thermal printer (I recommend Zebra) will allow you to achieve the highest quality print on your labels.
  • Sufficient: A high quality Laser Printer with brand name quality ink.
  • Avoid: Ink or Dot Matrix Printers. These have a poor print quality and should be avoided at all costs.

What Kind Of Paper Should I Use?

  • Thermal: 2-1/4″ x 1-1/4″ is the optimal size for most product labels although some sellers use other sizes depending on their needs. Use only high quality brand name thermal paper as this will be the main determinate of the print quality.
  • Laser: 2-1/4″ x 1-1/4″ and 21 labels per sheet is the optimal size, although other sizes can be used depending on your needs. Once again the quality of the paper matters a lot. High quality paper will not smudge and will have better adhesive.

How Should I Design My Labels?

  • Barcode should fill at least 80% of the label. All labels should have the same layout regardless of the product to maintain consistency across products. When possible they should also be placed in roughly the same spot for easy reference across your catalog.
  • Invest in design software. Good software can be expensive, but can help your brand look professional.

FBA Has A Labeling Service. Why Should I Label My Own Products?

  • Amazon charges $0.25 per label per product with an Amazon specific FNSKU barcode. At a rate of 4 labels per minute, you’d pay over $60 per hour. You can save hundreds of dollars a year by keeping your labeling in house.
  • If you don’t have the time or resources to label your own products, consider using Shipmate’s specialty services. This is an affordable alternative to FBA as it is only $35/hour/person, and we work with you to customize placement, barcode type, and design complimentary.

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